Sick of TV Drug Ads? Here’s Why They Might Be Good for You

from Knowledge@Wharton » Health Economics at http://whr.tn/1NtfAM4 on June 30, 2015 at 07:47PM


While pharmaceutical companies hope their television ads might convince a consumer to choose their drug over a rival’s, new Wharton research finds that the ads have a number of additional, unintended impacts.